The long version

Career and life on one thread.

Reverse chronological. The work shaped the life and the life shaped the work — splitting them never made sense.

W WorkL LifeE EducationM Move
  1. 2026
    W

    Switched to the B2C team at Superhuman

    Director, Marketing Ops on the consumer side. Scaling the $100M+ lifecycle engine via global + program-level holdouts, optimizing the AI decisions layer, and building the M&A integration playbook.

    Read the case study →
  2. 2025
    W

    Grammarly acquires Coda, then Superhuman Mail — company renames to Superhuman

    First acquisition was Coda. Then Superhuman Mail. In late 2025 the parent company took the Superhuman name. I kept the funnel re-architecture moving through all of it.

    Read the case study →
  3. 2024
    M

    Portland → Teton Valley, Idaho

    After 13 years in Portland.

  4. 2024
    W

    Joined Grammarly as Director, Marketing Ops

    Hired to modernize the go-to-market motion and roll out the AI/ML model into GTM — which I shipped. Once the foundation issues became obvious, I took on the funnel re-architecture as a second front, and held it through seven managers in twelve months.

  5. 2024
    L

    Second kid

    Family of four.

  6. 2021
    L

    First kid

  7. 2020
    W

    Atlassian, Marketing Ops

    2020 — 2022. Became the glue across data eng, product, and martech. Shipped the identity-stitching project nobody could finish.

    Read the case study →
  8. 2019
    L

    Married

    In Key West.

  9. 2018
    W

    Vetsource — Senior Manager, Marketing Operations

    Grew email-driven revenue 200% YoY into the millions for a fast-scaling animal health company. 2018 — 2019.

  10. 2016
    L

    Met my wife

    Portland.

  11. 2015
    W

    ImpactFlow

    Growth, product, sales ops, marketing — every function at different points. $0 → $6M GMV, 20K → 400K users.

    Read the case study →
  12. 2011
    M

    Moved to Portland — early agency and startup run

    Home base for the next 13 years. Anvil Media and The New Group, before landing at ImpactFlow in 2015.

  13. 2008
    E

    Indiana University

    2008 — 2011.

  14. 2005
    L

    Seattle — toured with Biomecca

    Three years on the road and in the studio with the hip-hop group. 2005 — 2008.

    Biomecca on Spotify ↗
  15. 2004
    E

    Arizona State

    One year before the music pulled harder.

  16. 1985
    L

    Born — grew up in Jackson Hole

    Wyoming. 1985 — 2004.